Ashley Farmer, fourth from left, receives the DMO of the Year Award for the Greenwood Convention and Visitors Bureau, which is recognized for its positive effect on tourism in the Mississippi Delta by the Mississippi Tourism Association. From left are Laura Hipp, deputy executive director of the Mississippi Development Authority; Rochelle Hicks, director of Visit Mississippi; Gov. Tate Reeves; Farmer; Allison Buchanan, CEO of The Focus Group; and Christy Burns, president of the Mississippi Tourism Association.